Bei Ru is an LA-based producer, multi-instrumentalist, and vocalist. Born in LA to Armenian parents who grew up in Lebanon, Bei Ru’s sound is marked by a melding of airy, syrupy electronic, soul, psych, house & funk influences.
Since the release of his debut LP, Little Armenia, he has honed a sound that sits at the nexus of neo-soul and left-field instrumental electronic music. Evolving and flourishing over the course of multiple projects since, his newest album, Custom Made Life presents a lush, dreamy interplay of samples found from obscure records and the live instrumentation and energies of jazz, electronic, and psychedelic music.
Precipitated by lead singles “Anahid” and “How to Let Go of Bad Vibes” feat. Seven Davis Jr., Custom Made Life, his daydream of a fifth record seamlessly slips between sunny West Coast funk, melodic house, hazy, filtered lo-fi electronic, grainy hip hop, and more.
Self-produced, self-mixed and almost entirely self-recorded, Custom Made Life also features guest contributions from Roc Marciano, Seven Davis Jr., Old Man Saxon, Jimetta Rose, Peyton, Sebu (Capital Cities), and more. A dynamic composer, Bei Ru has also scored music for How I Met Your Mother, Nike’s Sport Changes Everything campaign, the critically praised VICE film A Girl Walks Home Alone at Night, I Smile Back ft Sarah Silverman, and more.