Bei Ru is a multi-genre music producer based in Los Angeles, CA. Born in LA to Armenian parents who grew up in Lebanon, his sound incorporates musical influences ranging from Electronic, Funk, Soul, Psychedelic, Lo-Fi, and Mid-Eastern rhythms filtered through the lens of an LA native.
His first set of releases explored experimental sound and rhythms, focusing on the fusion of electronic and psychedelic influences. Beginning with self-released “Little Armenia” where he played off of samples from rare and obscure Armenian records, Bei Ru began establishing a trademark sound of genre-bending production with a healthy dose of influence from music drifting in the Los Angeles air. His newest work has developed to include an eclectic mix of styles, while incorporating his own vocals in addition to collaborations with guest vocalists, along with him playing keys and guitar throughout. Bei Ru’s 2020 single releases are a precursor to a full length album that will blend his unique use of different styles and genres.
In addition to his catalog, Bei Ru has toured throughout Europe and the Middle-East and done work on many film and television projects, including ‘How I Met Your Mother’, Nike’s ‘Sport Changes Everything’ campaign, and award-winning VICE film ‘A Girl Walks Home Alone at Night’.